Job description:
Market Research and Analysis:
- Conduct comprehensive market research to identify potential new clients and market segments within the healthcare industry.
- Analyze competitor activity and market trends to inform business development strategies.
- Gather data on local demographics and healthcare needs to identify potential growth areas.
Lead Generation and Relationship Building:
- Identify and qualify potential clients through networking, cold calling, and attending industry events.
- Develop and maintain relationships with key decision-makers at hospitals, clinics, and other healthcare providers.
- Schedule and conduct introductory meetings to present hospital services and capabilities.
Sales Support:
- Assist in preparing proposals and presentations tailored to specific client needs.
- Gather necessary information from internal departments to support pricing and service details for proposals.
- Follow up with potential clients to address inquiries and move leads through the sales pipeline.
Internal Collaboration:
- Work closely with clinical teams and department heads to understand service offerings and identify potential business opportunities.
- Coordinate with the marketing department to develop marketing materials and campaigns to support business development initiatives.
- Collaborate with the sales team to ensure a smooth transition from lead generation to contract negotiation.
